Real Chiro Campaign Results

How I Packed a Canberra Chiro Clinic With 425 New Appointment Requests From 893 Leads in 12 Months

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NOTE: This video was created 7 months into the campaign.

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Campaign Overview

You can scan it in about 60 seconds.

Step 1:
Facebook Ad

The ad grabs the attention of people struggling with PAIN, in this case, it's back pain. (This can also be neck pain, sciatica, etc)

Why This Ad Works:

We avoid using "Vouchers" because nearly every chiropractor offers them. If every chiropractor is "Doing something special to promote their clinic, etc", it's harder to stand out.

Instead, we position it as a 'SYMPTOM Relief Program' and have them 'apply,' creating exclusivity and urgency.

The 'WANTED' style ad instantly grabs the attention of your ideal patient - someone tired of living with back pain.

While some chiropractors focus on “wellness” or “balance” in their ads, the public sees chiropractors as a solution for back & neck pain, sciatica, etc.

We focus on the PAIN because that's what drives ACTION (bookings), also, these people need help ASAP.

Lead Stats:

Step 2:
Facebook Lead Form

The lead form collects their name, email, and phone number, without them needing to leave Facebook.

Step 3:
Thank You Page

The thank you page encourages them to book an appointment now. A small percentage will book here, but the majority need follow up/s.

Step 4:
GraceAI Books Appts

GraceAI follows up within seconds via SMS, answers questions, and books appointments for you! It also follows up 3 times if they don't reply.

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Step 5:
Your Calendar Fills Itself

The ad attracts leads, and GraceAI books them on your calendar!

12-Month Results

Here are the total stats for the last 12 months (Nov 24 to Nov 25):

 893 Leads Generated
 425 Chiro Bookings
 47.6% Lead-to-Booking Rate
$17,181.66 in Ad Spend
 $19.24 Cost Per Lead
 $40.42 Ad Cost Per Booking

That’s a 47.6% booking rate, meaning nearly 1 in 2 leads turned into a real, pre-qualified booking!

Want More Chiro Patients Without Wasting Hours Chasing Leads?

Success Stories